By Andrea Brody, Chief Marketing Officer, Riskonnect
Drummer extraordinaire Mark Shulman has spent decades in show business living the adage, “the show must go on.” Shulman has been the drummer for some of the greatest artists of all time, including P!nk, Foreigner, Billy Idol, and Cher. Taking the main stage at Riskonnect’s customer conference, Konnect 2023, he shared real-life stories about risk mitigation and continuity planning when putting on a show.
While the show must go on is most often associated with the world of entertainment, it holds a surprising number of similarities with the concept of business continuity and resilience. In both cases, the ability to adapt, persevere, and thrive in the face of unexpected challenges is paramount.
Here is a deeper look at the intriguing parallels between business continuity and resilience and show business, shedding light on how these two seemingly distinct worlds can demonstrate valuable lessons about resilience, planning, and adaptability.
Preparedness is key. In show business, the most successful performances are those that are meticulously rehearsed and prepared. Similarly, in the business world, successful companies understand the importance of preparation. They develop comprehensive business continuity plans that detail how to respond to crises, ranging from natural disasters to cyberattacks to economic downturns. Just as actors rehearse their lines and choreography, businesses conduct drills and simulations to ensure they can respond effectively when disaster strikes.
Adaptability in the face of change. Show business often requires performers to adapt to technical glitches, wardrobe malfunctions, last-minute cast changes, and other unforeseen circumstances. The same holds true for businesses. They must be prepared to adapt their operations, strategies, and even their product or service offerings in response to changing market conditions or unexpected disruptions. In both show business and the business world, adaptability is a key ingredient for success.
Teamwork and collaboration. In show business, a successful production relies on the collaboration and teamwork among a diverse group of individuals, from actors and directors to stagehands and costume designers. Likewise, businesses thrive when their teams work together seamlessly. During times of crisis, effective communication and collaboration are critical to ensuring that the organization can weather the storm and continue operating.
Managing reputational risks. Show-business personalities are keenly aware of the importance of managing their public image and reputation. Businesses, too, must be diligent in protecting their brand and reputation – especially during crises. Both industries understand that a damaged reputation can have long-lasting and far-reaching consequences.
Embracing technology. Modern show business relies heavily on technology, from cutting-edge sound and lighting systems to digital marketing and streaming platforms. Similarly, businesses must embrace technology to stay competitive and resilient. Leveraging digital tools for remote work, e-commerce, third parties, and data security is essential for modern business continuity.
Resilience and perseverance. Perhaps the most significant similarity between show business and business continuity is the emphasis on resilience and perseverance. In show business, performers face rejection, criticism, and countless setbacks, yet they continue to forge ahead in pursuit of their passions. Similarly, businesses may encounter financial crises, supply-chain disruptions, and unforeseen challenges, but those that persevere and adapt are the ones that ultimately succeed.
“The show must go on” is not just a catchphrase in show business; it’s a testament to the industry’s ability to overcome adversity and continue entertaining audiences. In the world of business, the concept of business continuity embodies the same spirit of resilience and adaptability. By drawing parallels between these two seemingly distinct worlds, you can glean valuable lessons about the importance of preparation, adaptability, teamwork, and perseverance. Whether you’re a performer under the spotlight or a business leader in the boardroom, remember that when faced with unexpected challenges, the show – and the business – must go on.
For more on resilience in the business world, download our ebook, Getting Started with Business Resilience, and check out Riskonnect’s Business Continuity & Resilience software solutions.
